TRUE by AmBank is a digitally enabled banking solution, powered by feedback from the community. It aims to deliver a simple and relevant banking experience to customers through digital channels.
The solution consists of:
TRUE Lab is the premier offering of TRUE by AmBank, which was launched in January 2015.
First, you'll need to register as a member of TRUE Lab
Here are some of the things that users (TRUE Labbers) can do on TRUE Lab:-
Co-creation is the concept of bringing together different parties to customise a unique experience for the customer – this means that you, as our customer, will be able to shape a product that:
TRUE Lab members are encouraged to voice their thoughts and opinions on product features and banking-related matters. A panel of judges will then determine whether the idea is feasible and applicable to TRUE by AmBank product offerings.
The Ideation Corner allows a member to leave their ideas in any of the following 3 (three) pages:
When a TRUE Labber posts an idea, it may go through five stages of an idea cycle. These stages include:
TRUE Forum contains five distinct sub-categories:
e do not accept guest articles for now, but we are open to contributions in the future.
If you'd like to share your writing, please email your article to firstname.lastname@example.org and our friendly TRUE Agents will look into this matter.
Visit www.truebyambank.com for more details about the TRUE Everyday Banking Kit.
For more information on TRUE Lab member privileges, access and settings, please visit our Help Page.