Article: AmOnline Focus Group Session with TRUE Labbers

by Community Manager ‎07-12-2016 11:19 AM - edited ‎14-12-2016 01:54 PM (425 Views)

Two weeks ago, we gave TRUE Lab users who live or work in the Klang Valley a chance to visit our HQ in Kuala Lumpur and get their hands busy, testing the new AmBank mobile and web app. At the same time, they were also invited to participate in a focus group session that incited their feedback and opinions regarding the new mobile app. Beta testers were given hand held devices and asked to perform various online banking scenarios and rate each feature and procedure based on their user experience.


Overall, the comments and feedback were mainly positive and our beta testers offered improvements and constructive feedback that will guide future improvements of the mobile app.



Pictured: Beta testers starting the session with test case scenarios onto devices



 Pictured: Our moderator Kenneth conducting the focus group session



 Pictured: The participants giving their feedback while enjoying a light dinner


The TRUE team, and the Group Corporate Communications & Marketing and Digital Banking teams would like to give a huge thank you to our beta testers @cklimm, @jijing0703@ssk1985 @LNYC@jamesevil@hong_323 @pohjialin21 for taking the time out of their busy workday to participate in this focus group and mobile beta testing session. You guys rock!


For those who may have missed out on this focus group session, don’t fret as there will be more offers to help us shape future products and experiences at AmBank.


Although we still have a few more weeks until the end of the year, the TRUE Lab team would like to thank each and every one of you for supporting us these past 20 months. Since TRUE Lab was launched to the public in January 2015, this platform has seen its members grow and our forums inundated with contributions and ideas from members such as yourselves, and we couldn’t have achieved this without you.


We hope you will continue to stick with us on the TRUE Journey for many more years to come. Stay tuned for our next offering at TRUE Lab!



Teaser image source via

by hong_323
on ‎07-12-2016 10:03 PM

Thanks @nivvie @agent_a for inviting us to be part of the beta testers. Good luck and looking forward to install the app on my mobile phone soon Smiley Wink